Hotel Villa Mercedes Palenque

PRIVACY NOTICE AND ELECTRONIC COMMUNICATION POLICIES

LATIN TRAVEL MX

Fiscal address: Calle 32 #458 Local A-06 1, La Florida, Yucatan, 97138, México

Website: https://www.latintravel.com.mx

Contact: MARIO GARCIA GARCIA – reservas@latintravel.mx

1. Legal Compliance

In compliance with the Federal Law on the Protection of Personal Data Held by Private Parties (the “Law”), LATIN TRAVEL MX is responsible for the use and protection of your Personal Data.

This document integrates our Privacy Notice, our Online Privacy Policy, and our SMS Terms & Conditions.

Your data will be processed in accordance with the principles of legality, consent, information, quality, purpose, loyalty, proportionality, and accountability.

2. Purposes of Data Processing

Primary purposes

Contact and identification.

Provision of online sales services for travel products and vacation packages.

Booking and travel arrangements.

Notifications about reservations, purchases, and services.

Online and telephone assistance.

Billing and administrative purposes.

Evaluation of service quality.

Communication through phone, SMS, email, or other authorized means for service-related purposes.

Secondary purposes

Additionally, your information may be used for:

Marketing and promotion of services.

Creation of internal statistics and market analysis.

Improving the user experience on our website.

3. Personal Data Collected

To fulfill the above purposes, we may request:

Identification data (full name, date of birth, address, phone numbers, email, marital status, tax ID).

Financial data (credit/debit card details, bank account information).

Browsing and security data (cookies, IP address, CCTV surveillance when applicable).

LATIN TRAVEL MX does not request or process sensitive personal data.

4. Online Privacy Policy

Our Privacy Policy will always be available in the footer of our website https://www.latintravel.com.mx.

It will be published on a single page or pop-up window.

We will never share phone numbers or SMS consent information with third parties for marketing purposes.

5. SMS Consent and Terms of Use

Opt-in (Express Consent)

When using a contact form on our website, you will find a checkbox with the following statement:

“By checking this box, you agree to receive SMS messages from LATIN TRAVEL MX related to [specific use case: bookings, reminders, promotions, etc.]. You may reply STOP to opt out at any time. Reply HELP for assistance or contact us at reservas@latintravel.mx. Message and data rates may apply. Message frequency may vary. Learn more in our Privacy Policy and Terms & Conditions.”

Types of SMS messages

Booking or appointment reminders.

Follow-ups and confirmations.

Billing or account inquiries.

Promotions and offers (only if you provide consent).

Example:

“Hello, this is a reminder of your upcoming reservation with LATIN TRAVEL MX on [date] at [time]. Reply STOP to opt out of SMS messages.”

Message frequency

The number of messages may vary depending on the type of service, up to [X] per week.

Costs

Standard message and data rates may apply depending on your carrier, including international charges.

Subscription methods

By checking the consent box on our website.

Through online or paper forms.

Verbally during a conversation.

Opt-out methods

You may unsubscribe at any time by replying “STOP” to any SMS message or by contacting us at reservas@latintravel.mx.

Help

If you need assistance, reply “HELP” or visit https://www.latintravel.com.mx.

Standard disclosures

Message and data rates may apply.

Frequency of messages may vary.

Your phone number and SMS consent will never be shared with third parties for marketing.

6. Data Security

We use SSL and other security protocols to protect your information. However, please note that all internet transmissions involve some risks, which are assumed by the user.

7. Social Media

Information shared by you on social media (Facebook®, Instagram®, WhatsApp®, etc.) is outside the control of LATIN TRAVEL MX and is the responsibility of those platforms.

8. ARCO Rights

You may exercise your rights of Access, Rectification, Cancellation, and Opposition (ARCO), as well as revoke consent or limit data use, by sending a request to reservas@latintravel.mx.

Requests will be resolved within 15 business days, upon proper identification.

9. Data Transfers

Your data may be shared only with:

Regulatory authorities (SAT, IMSS, INFONAVIT, etc.) as required by law.

External advisors in Mexico, for internal quality and organizational purposes.

We will never share phone numbers or SMS opt-in data with third parties for marketing purposes.

10. Cookies and Tracking Technologies

We may use cookies or similar technologies to:

Personalize your browsing experience.

Analyze site performance and usage.

Remember your language and preferences.

You may configure your browser to block cookies, though some site features may not work properly.

11. Privacy Notice Updates

LATIN TRAVEL MX may update this notice due to:

Legal requirements.

New services or internal practices.

Changes to our business model.

Updates will always be available at https://www.latintravel.com.mx.

12. Consent

By using the services of LATIN TRAVEL MX, you acknowledge that you have read and accepted this Privacy Notice and SMS Terms & Conditions.